Online advertising Clicked off
Users have many reasons to shun online ads—and find it easy to do so. Though global online-advertising revenues rose by 22% in 2011, websites that depend on selling their viewers' eyeballs are worried.www.economist.com
Democrats doubled Republican spending for targeted online ad spots
The latest statistics show that the winning Obama campaign spent double the amount of money on online ads--$52 million versus $26 million--as the losing Romney campaign in the last election.www.fierceonlinevideo.com
Early Black Friday 2012 Online Deals Kick Off, Feature Video Game Ads (11/8)!
Every year online sales seem to pop up earlier in the calendar, with many sites featuring deals on video games, electronics, tablets, hdtv's, and toys on a daily basis.hawtwired.com
Online ads exploding in final stretch
Digital advertising is exploding in the final days of the 2012 campaign, with both candidates capitalizing on new technology to micro-target voters in swing states as they sprint to the finish line.www.politico.com
[BackChannel] Of Online Ads, Arun Chaudhary Asks: What Would PT Barnum Do?
When I left the White House to make ads for PACs and SuperPACs as part of the re-election effort in the post Citizens United world, I assumed that people would want novel ideas and formats, ads that were either compelling enough for viewers to watch ...techpresident.com
Don't expect political ads to disappear for long
The 2012 online and TV ad barrage may feel like it came to a screeching halt Wednesday - but don't get too comfortable with that.hamptonroads.com
Abacast Allowed Patent For Ad And Song Insertion In Online Radio
ABACAST has been allowed by the U.S. PATENT AND TRADEMARK OFFICE (USPTO), a patent pertaining to ad and song insertion in online radio streams. There are a number of patents in this area that cover only one-for-one ad replacement; this patent is ...www.allaccess.com
Can search results, online advertising, likes and follows predict an election?
Election Day is here, and the final polls are rolling in as the country tries to get a final snapshot of who will be spending the next four years in the White House.www.washingtonpost.com
The $20 Ad Campaign: Alternatives to Google AdWords
That's because, despite the Internet's rapid growth, most small and midsize businesses had few viable online ad options beyond Google or Bing (MSFT).www.businessweek.com
Optimising online ad opportunities: seven secrets to publisher success
With news that UK digital ad spend has grown 12.6% (IAB 2012), times are certainly exciting for all of those within the online advertising space. Globally, investment specifically in the display space has substantially risen and is expected to account ...www.fourthsource.com
Did Targeted Online Video Ads Sway the Election?
Along with a tidal wave of television advertising, both presidential campaigns invested heavily in online video this time around -- and targeted online video at that. Strategy firms that included Democratic DSPolitical and Republican CampaignGrid used ...www.streamingmedia.com
WMA Invites 2013 Entries for Best Social Media Advertising Campaigns
The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising ...www.hispanicbusiness.com
Black Friday 2012: Aeropostale, Office Max and Sears ads leaked online
The 2012 Aeropostale Black Friday ad announced a store wide sale that should have shoppers excited. According to the ad preview, the sale will feature 60% off everything on Black Friday only and additional sale prices that will be released to customers ...www.examiner.com
How Much Are Romney and Obama Spending on Your Vote?
We know the Romney and Obama campaigns are pouring hundreds of millions of dollars into television and online advertising in a bid to capture precious votes in Tuesday's election.www.slate.com
Ad:Tech: MillerCoors, Land Rover Drive Mobile
Lipman ran some slides giving a good picture of that: 84% of tablet owners browse the Internet. A quarter of tablet and smartphone users check out mobile ads and then purchase on a PC. Sixty-five percent of people shopping online start that journey on ...www.mediapost.com
What earnings reports have revealed about ads
Microsoft Corp . says revenue in its online services division grew 9 percent to $697 million, while operating loss fell 29 percent to $364 million.investing.businessweek.com
Growing Ad Revenue Gives Boost to AOL
Noting the company's "dual strategy" of going after both the high and low ends of the online advertising market, he also said the company hopes to benefit from what he expects to be significant growth in programmatic ad buying—or automated buying of ...online.wsj.com
Ad4Game Deploys Infobright to Support Advertising Service Focused on Internet ...
ad: tech NY, NEW YORK (November 7, 2012) - Infobright today announced that Ad4Game, one of the Internet's leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support analysis of growing volumes of metrics that the ...www.adotas.com
Huge online advertising push pays off for AOL
These trends are helping AOL since its turnaround hinges on the success of getting more online advertising dollars and reducing its reliance on the lucrative but moribund dial-up business.www.contracostatimes.com
Election ads end; enjoy the silence
But electronic ads delivered via television, telephone, Internet and radio are virtually inescapable, especially in a presidential election year.www.thereporteronline.com
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