Friday, February 3, 2012

Super Bowl Youth Audience

  • As this years 'Super Kid, Gale will take the field on Super of thousands of fans at Lucas Oil Stadium and a worldwide television audience.
  • (msnbc.com)
  • The Mike Epps who appears in TV ads for Super Bowl Village comes across as beyond friendly The Hangover, which sold more than $250 million in tickets to U.S. audiences.
  • (Indianapolis Star)
  • 'Who is the ad's target audience?'" On Feb. 2, SRSLY will have a coalition meeting to watch and discuss previous Super Bowl ads, what they are really saying, and to whom they are saying it.
  • (Heritage)
  • A 2010 Nielsen survey found that 51 percent of the Super Bowl's audience enjoys the commercials more than a marketing expert with the social media agency Mr Youth.
  • (Chicago Sun-Times)
  • Two of those car fanatics star in a 60-second spot during Sunday's Super Bowl XLVI broadcast While car makers generally pursue the youth market relentlessly with many new vehicles, the NSX appears to be an exception.
  • (Wall Street Journal)
  • Super Bowl XLVI is being played in Indianapolis which always seems to play well with the audience. So this year, what we've done differently in our spots, and what will make them valuable, is using the athletes we have.
  • (The Big Lead)
  • After generating buzz, nostalgia and a bit of goodwill with its "Star Wars"-themed 2011 Super Bowl ad fuzzy and aimed at a broad, diverse audience. It isn't hard-edged or youth-leaning like the old "Drivers Wanted" campaign.
  • (Wall Street Journal)
  • Telemundo will air a 1 hour special, Sabor Al Super Bowl XLVI, on Saturday at 2pm EST/PST, 1pm CST, highlighting all activities leading up to the big game and providing expert analysis for the US Hispanic audience.
  • (TVbytheNumbers)
  • The new trailer (which will run during this weekends Super Bowl) clocks in at one where the selected youth must fight for their lives -- all for a world-wide television audience.
  • (Phoenix New Times)

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