Monday, April 30, 2012


  • Women looking for a place to store their mobile phones need look no further after the invention of the Joey Bra, a bra which incorporates discreet pockets. The Joey Bra offers a novel place to store your iPhone (Picture: JoeyBra.
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  • Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities.
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  • Even if, like me, you dont possess an iPhone or breasts, its still a wonder to behold.
  • (CNET News)
  • Goodbye, purse. Hello, odd vibrating sensation in my armpit. The JoeyBra, designed by two Foster School of Business students, features an under-arm pocket that holds an iPhone, iPod credit card or any other similar must-carry accessory.
  • (Seattle Post Intelligencer)
  • Great news today. Other than it being Monday, apparently an Australian billionaire is planning to build a replica of the Titanic that will sail from England to New York in 2016.
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  • This innovation is known as JoeyBra. As described by the founders, it's  "a unique pocketed bra design that allows women of all ages to go to dances, parties, or events without having to worry about bringing a purse.
  • (GeekWire)
  • NOW). But my fellow addicts, REJOICE! I have good news! A few smartypants college students have come up with the JoeyBra, a bra complete with a side pocket to store your cell and going out necessities. Seriously, it sounds simple enough.
  • (The Stir)
  • A new student-run startup has come up with a "sexy, yet functional pocketed bra". Finally.
  • (Gizmodo Australia)
  • We start on a lighter note, talking about one of the more attention-getting stories on GeekWire this week — the JoeyBra, an undergarment developed by UW students, with a pocket for storing credit cards and other objects, including a phone.
  • (GeekWire)

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