Thursday, May 17, 2012

Skecher shape ups

  • In the world of too-good-to-be-true fitness claims, this one might just take the cake: can lacing up a humble pair of shoes really impart the curves of Kim Kardashian? The answer (no shocker here) is, of course, no.
  • (Huffington Post)
  • Washington (CNN) -- For overweight Americans, and those looking for a healthier lifestyle, the claim was almost too good to be true -- wear Skechers Shape-ups footwear and watch the pounds melt away.
  • (10Connects.com)
  • "Once my Skecher Shape-ups are on snug and comfy I'm toning my muscles, strengthening my core, burning calories," said a fitness model in one ad. The marketing campaign worked.
  • (kgw.com)
  • If you own a pair of Skecher Shape-Ups, Tone-Ups or Resistance Runner shoes you could get some money back. Kansas Attorney General Derek Schmidt announced his office reached a settlement with Skechers USA Inc.
  • (KWCH.com)
  • Vladeck says Skechers settlement was larger, in part, because of its larger share of the toning-sneaker market. Under the settlement, Skechers will be barred from making unsubstantiated claims about the health and fitness benefits of Shape-ups and related footwear.
  • (ABC News)

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