- In the world of too-good-to-be-true fitness claims, this one might just take the cake: can lacing up a humble pair of shoes really impart the curves of Kim Kardashian? The answer (no shocker here) is, of course, no. (Huffington Post)
- Washington (CNN) -- For overweight Americans, and those looking for a healthier lifestyle, the claim was almost too good to be true -- wear Skechers Shape-ups footwear and watch the pounds melt away. (10Connects.com)
- "Once my Skecher Shape-ups are on snug and comfy I'm toning my muscles, strengthening my core, burning calories," said a fitness model in one ad. The marketing campaign worked. (kgw.com)
- If you own a pair of Skecher Shape-Ups, Tone-Ups or Resistance Runner shoes you could get some money back. Kansas Attorney General Derek Schmidt announced his office reached a settlement with Skechers USA Inc. (KWCH.com)
- Vladeck says Skechers settlement was larger, in part, because of its larger share of the toning-sneaker market. Under the settlement, Skechers will be barred from making unsubstantiated claims about the health and fitness benefits of Shape-ups and related footwear. (ABC News)
Thursday, May 17, 2012
Skecher shape ups
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