- From GMs condemnation of Facebook to Facebooks own admission that it hasnt figured out mobile advertising, debate has swirled around Facebooks potential to push product and make money. (Huffington Post)
- With General Motors deciding to cut its $10 million a-year advertising budget with Facebook, one Wall Street observer suggests that the news just ahead of the social networks IPO on Friday may not cause too many headaches for the Mark Zuckerberg-led company. (Hollywood Reporter)
- Built on participant immersion and increasingly fueled by brand advertiser dollars, Facebook must continue to answer to both its 900 million participants and the growing number of advertisers as it approaches its IPO and beyond. (CNBC)
- However, with over 30% of respondents saying they strongly distrust Facebook with their personal data, Facebooks advertising programme has an upward struggle, says Hannah Kimuyu, director of paid media at Greenlight. (msnbc.com)
- NEW YORK/LONDON (Reuters) - General Motors Incs decision to stop advertising on Facebook may be a wake-up call for the No. (Huffington Post)
- Its going to steal it from Google. Or at least it will try. (CNET News)
- A U.K.-based digital-marketing agency, Greenlight, today released the results of a survey (PDF) it conducted with 500 people related to the value they find in Facebook advertising. (CBS News)
- Facebook seems to have hit yet another hurdle right before its IPO. One of its largest advertising clients, General Motors (GM), has decided to stop advertising on the site. GM said its paid ads on Facebook have little impact on its targeted consumers purchases. (MSN Money)
- Thomas Chin, 35, who works at an advertising and media planning company in New York, says he may be missing out on what friends-of-friends-of-friends are doing, but he doesnt need Facebook to connect with family and closer acquaintances. (AP - msnbc.com)
- So far GM is an outlier. Facebook has acknowledged its difficulty thus far to draw advertising to the site, reporting that first-quarter ad revenue dropped to $872 million from $943 million in the previous quarter. (Yahoo Finance)
Thursday, May 17, 2012
Facebook advertising
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