Monday, May 14, 2012

Brewdog diageo award

  • Its hard to believe what happened at The British Institute of Innkeepings (BII) awards last week.
  • (Huffington Post)
  • BrewDog, a five-year-old craft beer company from Aberdeenshire, mounted a Twitter campaign after representatives from the FTSE 100 heavyweight threatened to pull its sponsorship of an awards ceremony if the younger competitor won.
  • (Daily Telegraph)
  • Diageo has issued an "unreserved apology" to BrewDog after allegations that it vetoed an award the independent brewer was set to win.
  • (Marketing Week)
  • BrewDog co-founder James Watt said he was told by BII chairman Kenny Mitchell that the award's main sponsors, Diageo, had banned the organisation from handing the award over to BrewDog.
  • (express.co.uk)
  • Quote of the day: This is clear evidence of the dirty tricks used by global corporations to derail young competitors they fear.
  • (Management Today)
  • For those who missed the story, somebody from Diageo arrived at a Diageo-sponsored industry awards dinner in Glasgow to discover that Brewdog, an upstart microbrewer, was due to receive an award for Innkeeper of the Year 2012.
  • (The Guardian)
  • It said sorry for "a serious misjudgement by Diageo staff" after a manager told the judge of an awards do sponsored by the firm to switch winners. BREWDOG had been told it was going to win "Bar Operator of the Year" by BII SCOTLAND — the innkeeping association.
  • (The Sun)
  • BrewDog bites back at Diageos tactics: Diageo, the worlds biggest distiller, was on the receiving end of a torrent of wrath on Twitter after blocking an award to feisty independent brewer BrewDog.
  • (Independent - proactiveinvestors.co.uk)

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